阿里文学推出“益”起读书 将公益赠书进行到底

4月8日,由阿里文学和中国社会福利基金会联合发起的全民阅读公益活动——“益”起读书正式上线。即日起广大网友可下载阿里文学旗下书旗小说APP,访问个人中心进入到公益行动页面,通过签到、阅读等方式累计阅读时长并领取公益值就可实现线上阅读线下捐赠。线上活动结束后,“益”起读书的移动图书馆大篷车将开往安徽、甘肃、江西、四川以及贵州等地部分中小学校,为同学们送去各类优质书籍。届时,捐赠实录将会在中国社会福利基金会和书旗小说站内进行公示。

  十年树木,百年树人。 “大力推动全民阅读”是一件功在当代,利在千秋的长远事业。近年来,关于为阅读立法、提升国民综合素质教育的话题一直备受关注。有关部门在积极倡导全民阅读这一问题上做了大量实质性助推工作,在今年全国两会上,全民阅读以国家层面的“大力推动”为抓手,第五次被写入政府工作报告。

  随着“大力推动全民阅读”在国家政策方面的落地,社会各界为了全面贯彻落实党的号召,也在积极履行社会责任,建设书香社会。近几年随着移动设备的普及,广大读者的阅读方式和习惯已经发生改变,阅读正逐渐成为无处不在的刚需。作为国内领先的互联网文化平台,阿里文学将培养和帮扶中小学生养成良好的阅读习惯,让书香与知识伴随祖国下一代的健康成长,作为重要的企业责任。基于此,在今年的世界读书日前夕,阿里文学推出“益”起读书公益活动,活动不仅以推动全民阅读为目标,也延续了阿里人始终投身公益事业的基因。阿里巴巴文化娱乐集团CFO、阿里文学CEO宇乾表示:“公益是一个需要更多人传递的理念。公益是正能量的传承,公益的心是一个向善的心,这样大家才会形成合力,社会才有正能量。”

  本次阿里文学发起的 “益”起读书公益活动,依托互联网技术优势,通过书旗小说APP等平台,借助庞大的用户基础,让每个人可以利用碎片化的时间,表达善意和社会责任感,实现线上阅读、线下捐赠。根据活动规则,书旗小说的新老用户均可参与本次公益项目,签到可以领取1个公益值,阅读1小时也可以领取1公益值,以此类推可获得更多公益值,每人每天最多可以领取7个公益值。公益值每天凌晨刷新,当天没有领取的将不会累计。读者领取的公益值可在公益页面捐赠给安徽六安地区、甘肃甘藏地区、江西遂川地区、四川资阳地区以及贵州毕节地区的中小学生,为他们带来儿童读物等学习教育类书籍。后期,阿里文学的“公益大篷车”将采购更多的书籍送给那些渴望书籍、渴望知识的孩子们的手中。

  为了保证活动信息的真实性和公开性,用户可在中国社会福利基金会查询该活动的相关信息。据悉,阿里文学“益”起读书全民公益活动将作为一个长期性项目进行下去,这也凸显了阿里文学将长期推广全民阅读,将公益事业进行到底的毅力和决心。

  除此之外,“益”起读书公益项目也将打通UC、优酷、虾米音乐、阿里影业、阿里游戏、大麦、大鱼号、天猫图书等阿里生态资源实现多渠道、多平台的整合推广,如文化类节目《读书人》第二季、公益主题曲《让爱,如阅而至》等,同时还将联合超百家外部合作渠道,进行线上、线下的广告投放,实现北京、上海、杭州等重点城市的联合推广。实力派明星周冬雨、陈数、江一燕、张歆艺、张晓龙、翟天临、蒋勤勤、马丽、张静初、张天爱也作为“益”起读书的公益大使,加入到了阿里文学推广全民阅读、全民公益的行列中来,传递公益的力量,带领全民感受文字的美妙。

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    There was a hermit crab inside and it pinched her ear. She never wants to go back!
    LoL I know this is totally off topic but I had to tell someone!

  76. 검증사이트 벳클입니다. 벳클은 신규는 물론 오픈된 먹튀사이트를 철저히 검증하여 먹튀없는 온라인을 만들어가고 있습니다.
    검증사이트 벳클을 사랑하는 여러분의 많은 호응바랍니다.
    여러분의 충실한 검증사이트가 되도록 노력하겠습니다.

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